Each year the tobacco industry spends $164 million
marketing their product in Missouri. This advertising is targeted to
specific population groups, particularly adolescent, low income, low
education, women, minorities, and LGBT.
Adolescents are approximately three times more sensitive
to tobacco advertising than adults and about one-third of underage
experimentation with smoking is a result of tobacco company advertising.
In 2001, almost one in three (30.3%) of Missouri high
school students reported they had smoked one or more cigarettes during
the past 30 days.
In Missouri, the smoking rate for African Americans
(25.5%) is slightly lower than whites (27.2%).
In 2001, 36.1% of Missouri Hispanics reported they smoked.
In Missouri, smoking is increasingly associated with
those socially disadvantaged.
In 2000, smoking
among Missouri’s unemployed was 63.8 percent.
The smoking rate of
Missourians with incomes between $15,000 and $24,999 was 36.6 percent
while smoking rates for adults with an income below $15,000 was 34.9
percent, both are much higher than the Missouri adult rate of 27.2
Current smoking in
Missouri is higher among individuals with less than a high school
education (36.7 percent) and high school graduates (33.3 percent) than
those with some college (26.8 percent) and college graduates (14.2
A 1999 household
based survey found that 48.5% of gay and bisexual men reported smoking
compared to 28.6 % of straight men.[ii]
A study shows that
56% of lesbians are current or former smokers (compared to 36% of women
The CDC has reported in their Youth Risk Behavior Survey that 59% of
teenagers who classified themselves as LGBT reported using tobacco
compared to 35% of straight teens.
Missouri Department of Health and Senior Services, "Clearing the Air:
The Burden of Tobacco Use in Missouri," July 2002.
Survey conducted by Harris Interactive and Witeck Combs
Communications, Released May 14.
Susan Cochran, et al; “Cancer-related risk indicators and preventive
screening behaviors among lesbians and bisexual women;” Am J Public
Health; April 2001 91: 591-597
Heather Ryan, et al; "Smoking Among
Lesbians, Gays, and Bisexuals: A Review of the Literature"; Am
Journal of Preventive Medicine, 2001:21 (2): 142-149